Strategy
Masterplast Group has defined its strategy taking into account the megatrends in order to achieve its mission and vision, of which the ESG goals for sustainability are essential and integrated elements, helping the Company to achieve sustainable growth and business expansion.
Mission
We are proud to be a cohesive team supporting the development of our partners with competitive products and customeroriented services.
Vision
As a leading environmentally conscious European manufacturer, we contribute to the building of energy efficient buildings around the world. As a healthcare manufacturer, we serve a society with modern hygiene products and solutions.
Values
Customer focus
Személyes, bizalmi kapcsolatra épülő, hosszú távon sikeres piaci együttműködés, ahol stabil hátteret és magas szintű szolgáltatást biztosítva növeljük vevőink versenyképességét.
Teamwork
We believe in cooperation based on wellorganised, sincere human relations, working efficiently and effectively to achieve our common goals.
Responsibility
We make bold, independent and responsible decisions and fulfill our commitments as agreed.
Continuous development
With our open, intrinsically motivated attitude, we provide fast and innovative answers to future challenges.
Integrated ESG goals
- Decrease of waste, emissions and unit energy consumption
- Increase of renewable energy use
Strategic goals
- Continuous sales and profit growth on an acquisition basis in the construction, healthcare, modular architecture and industrial sales markets
Sub-goals
- To become a key sector player in the Central, and Central and Eastern European region
- Further expansion and development of the current own production capacities
- Increase recycling, backed by innovation, both absolute and relative terms
- Include new production capacities into the portfolio
- Increase the health industry presence
- Create Masterplast Medical brand
ESG goals
Continuous growth both in terms of profit and volume, supported by organic and inorganic actions, in the field of construction, health care, modular construction and industrial sales.
Use of green energy
Ratio of green electricity 10% until 31 Dec 2025
Circular economy
Hungarocell Green Programme
Greening of Masterplast product packaging until 31 Dec 2023
Greening of Masterplast product packaging until 31 Dec 2023
Responsible consumption
Expanding the range of products with the green logo
Green innovation
The use of 500 t of waste plastic to produce XPS until 31 Dec 2026
Modular architecture: reducing waste generation, increasing recycling
Modular architecture: reducing waste generation, increasing recycling