Megatrends are global, macro-economic processes that profoundly shape the present and future of humanity, with consequences that offer opportunities and risks. Masterplast Group’s activities and business model are influenced by megatrends taken into account when developing its strategy.

Climate-change

Demography and urbanization

Digitalization and innovation

Megatrend Risk Opportunity
Climate change Climate extremes The spread of energy-efficient building and construction industry solutions
Feedstock and raw materials become more expensive and difficult to access Spread of circular economy
Optimising industrial processes and supply chains
Regulatory change and compliance costs Extensive insulation
Production methods with low CO2 and their development
Demographic change and urbanisation Increasing pollution and waste generation Waste collection and circular economy,
The diffusion of modular construction
Process efficiency
Ageing society, health risks Increased demand for health products and services
Growing inequalities Renovation of old buildings
Increasing urbanisation Housing demand increases,
Increasing demand for energy efficiency, insulation
Digitalisation and innovation Cyber security and data protection Workforce training
System and process improvements
Legal risks related to data Customer experience and new services
Industry 4.0, the rise of digitalisation E-commerce
Automated production and production development
Labour shortages, in particular among blue-collar workers Workforce development
Technology investments
Optimisation of industrial processes and supply chains