Impact of megatrends on Masterplast Group

Adaptation to climate change

The European Union’s New Climate Pact put high emphasis on the energy develpoment of buildings, and sustainability is strongly reflected in construction and economic regulations.
Environmental awareness comes to the fore, and the expectation of insulation is affected by several factors, such as the growing energy expectations of the market and the regulatory side, the need to reduce waste and emissions, the reduction of specific energy consumption, and the increasing share of renewable energy sources.
The circular economy is improving, the proportion of products containing recycled materials is increasing, the green product portfolio of insulation systems is expanding, which for the long-term allows decomposition, collection and recycling of insulation materials.
The use of hygienic textiles is becoming common, where the role of the principles of collection and recycling is constantly growing.

Housing quality expectations are increasing, and the role of the size and quality of living space is becoming more important. The demand for insulation materials is growing sustainably and steadily, and the global housing stock needs to be transformed and renovated.
A permanent need for regional supply chains to reduce the ecological footprint and increase security of supply will emerge. The role of reserve stocks will be enhanced.
Labour becomes a limited resource. The technological development of the construction industry requires technologically high-skilled workforce, the number of workers with construction skills is steadily decreasing, therefore investors need construction solutions with a high level of completion. With the entry of younger generations into the labour market, a fundamentally different mindset is becoming prevalent.
The importance of mental and physical health has been raised and will be one of the fastest growing industries of the future. As society ages and prosperity increases, so does health expenditure grow.

Commercial value chains get shorter, consumer decisions and supply are fulfilled online.
As a result of digitalisation, the share of online sales is increasing, the company can adapt by operating an online B2B platform, digitalising its own activities and introducing highly automated production phases.
The innovation will appear mainly in the roof underlays and fiberglass mesh product portfolio, in the current production, as well as in the new healthcare segment. The introduction of modular architecture as a stand-alone business from 2022, application of top technologies in the production process will secure the future business opportunities for the Company.
All the company’s operations are interconnected with digital solutions and devices. Organizational operations and processes are fundamentally hanging.